Designs for Life
Architecture and design are practical as well as creative fields of endeavour. Yet 90% of the people engaged in design work on the problems of the world's richest 5%.
There is a huge need to provide design solutions for the poorest 4 billion people in the global village.
ArtVenture promotes viable design in regions of the world threatened by famine, poverty or natural disasters. One example is supporting a project to develop rainwater harvesting to provide clean water and sanitation in Mali and The Gambia.
"Designs for Life" is one of the sectors where ArtVenture may be able to foster the development of commercial opportunities for people with creative ideas, energy and discipline. We are interested in assisting developing economies to bring their products to the notice of advanced ones. Many native designs do not progress beyond supplying souvenirs for tourists. By providing microfinance grants to indigenous craftsman with entrepreneurial aspirations, ArtVenture can encourage products with higher added value potential. We aim to foster trust by being concerned at all times with ethical investment and the avoidance of exploitation.
ArtVenture aims to empower human creativity to the service of mankind. At the beginning of the new century, head and heart are needed to ease dangerous differences in the human condition between the developed and underdeveloped worlds. As environmental limitations on traditional attempts to deal with poverty through growth are revealed, nourishing and disseminating the creative industries has become a practical and ethical imperative.
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